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Web content


Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."

While the Internet began with a U.S. Government research project in the late 1950s, the web in its present form did not appear on the Internet until after Tim Berners-Lee and his colleagues at the European laboratory (CERN) proposed the concept of linking documents with hypertext. But it was not until Mosaic, the forerunner of the famous Netscape Navigator, appeared that the Internet become more than a file serving system.

The use of hypertext, hyperlinks and a page-based model of sharing information, introduced with Mosaic and later Netscape, helped to define web content, and the formation of websites. Today, we largely categorize websites as being a particular type of website according to the content a website contains.

2014